The Magic and ROI of Staging

Home staging is one of the most effective real estate marketing strategies in the industry. U.S. Housing and Urban Development research indicates staged homes spend 73% less time on the market and sell for up to 17% more than a non-staged home. Professional staging enables prospective buyers to envision themselves living in your home by emphasizing the space, features and functionality. The elegance projected through conscious application of colors, contrasts, shapes and textures bring to reality the imagery that creates significant return on investment.

_MG_4946 working colors.jpg
_MG_4987 working colors.jpg
_MG_5014 working colors.jpg
_MG_5048 wokring colors.jpg
_MG_5019 working colors.jpg

Images courtesy of Halcyon Home Staging + Design, LLC

The art and benefits of landscape design

I am often asked how much value landscaping adds to your home. While ROI estimates vary widely--anywhere from 20-1000%, the qualitative benefits are obvious. Beautiful landscaping increases curb appeal, creates welcoming outdoor living spaces, exudes a strong sense of care, absorbs heat, reduces runoff and improves overall quality of life. These are a few images from one of my favorite homes in the area.

by Randy Basso

IMG_5866.jpg
IMG_5941.jpg
IMG_5948.jpg
IMG_5789.jpg
IMG_5847.jpg
IMG_5998.jpg

© All photos by Randy Basso